Tosca: the video game
November 17, 2011 § 1 Comment
Seriously, English National Opera (ENO), you’ve got to stop doing so much cool stuff. You’re making the rest of us look bad.
ENO has been known in the opera world for doing really intriguing marketing campaigns in the past several years. But now, they’ve outdone themselves. For their upcoming of production of Tosca, they have created a video game based on the age-old pun marketers have used for years to promote the classic opera. In the opera, (SPOILER ALERT!) the title character hurls herself off of a building in the final act in order to avoid being caught for murdering her enemy, the evil Police Chief Scarpia. Now, people that visit the video game site can literally "catch" falling Toscas, while avoiding falling Scarpias. What’s more, emailing the page to friends automatically enters the player into a drawing for box seats to see the opera and a bottle of champagne.
I love the creativity of this campaign, I love how quickly it could (and probably will) go viral, and I love that now, there’s an opera video game. I just wish I had thought of it first!