(Internet) Art for Everyone

October 14, 2011 § Leave a comment

Art for everyone is no foreign concept, but using the internet as an art gallery, especially the way that Jen Berkman does it, is pretty interesting.

Not only am I fascinated by the excitement for Berkman’s products (a 40-50% open rate on her e-mail campaigns!) but she also has found a way to bring art to the masses while still keeping the fun of collecting unique art. While the internet may open inexpensive art to everyone, Berkman has created her own scarcity by only allowing a limited edition of each print (like 100) to be sold. While 99 other people having the same print as you may not quite be the same as having that unique work in your home, you can’t beat it for the price, and clearly with the interest that Berkman is generating, people aren’t complaining.

I think that Berkman’s online gallery is a neat concept. Do you think it dilutes the specialty of collecting art? Do you think that the internet is an appropriate medium for a gallery?

– Stephanie


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