Broadway finally figures out that Facebook is here to stay!

November 16, 2010 § Leave a comment

The hit Broadway show Chicago will give a FREE performance to Facebook fans of the show. That’s right. I said FREE. Wait, you mean Broadway producers, the people who count every single penny and are notoriously stingy have agreed to this?! Yup. In fact, they are the ones who came up with the idea. Fran and Barry Weissler will fill the entire Ambassador Theatre for the January 30th matinee performance with Facebook fans as a way of saying "thank you" to the people who have helped to grow the show’s popularity online. Of course, there is a little bit of work involved on the fan’s end. Starting November 15, anyone who "likes" Chicago the Musical and recruits 10 friends to do the same will receive 1 free ticket to the January 30th performance.

Let me just say, I think this is a brilliant idea. Well done Weissler and Weissler. Word of mouth spreads so quickly on social networking sites and if Chicago the Musical can continue to build hype about "Facebook Fan Day" (perhaps even make it a tradition?), I’m sure that they will be able to stay on Broadway for another 14 years. I wish the rest of Broadway would figure it out and catch up to this kind of viral marketing. Sure, you have your "student lotto" tickets (which I GREATLY appreciated and took advantage of this summer-Thank you RENT for starting THAT genius idea!) and your Rush tickets. But these only apply to people who are already in town. Chicago producers have the right idea about using Facebook to actually get people to the city specifically to see their show. Now, after Facebook fan day ends, can they hold on to all of their new "fans"? Let’s wait and see what happens….



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