Ticketmaster Experiments with dropping "Convenience" Fee
November 12, 2008 § Leave a comment
Irving Azoff, manager of acts like the Eagles, Neil Diamond , Guns and Roses, and Christina Aguilera, was named CEO of Ticketmaster Entertainment two weeks ago. One of his first orders of business was to eliminate the convenience fee that had traditionally been part of any ticketmaster transaction.
Ticketmaster is now aggressively promoting this new policy with lines like, “This is a no-fee event! The price you see is the price you pay. No convenience fee. No order processing fee…etc.” Whether or not these fees are actually disappearing is uncertain. It seems likely that they will be lumped into the face price of the ticket while giving the appearance of a discount to customers. Either way, it displays a reaction on the behalf of Ticketmaster to combat negative consumer sentiment toward these charges.