Center Theatre Group offers 100,000 tickets for $20
November 5, 2008 § Leave a comment
The artistic director and communications director of the Center Theatre Group in Los Angles are making in effort to keep the middle-class theatre audience engaged through the tough economic times. Through the companies 3 theatres, they are issuing 100,000 discount tickets at a reduced price of $20. Normally, they would only issue about 30,000.
They have dubbed it an “Entertainment Stimulus Package”, and they are hoping to appeal to habitual buyers of mid-priced tickets. For the company, it also seems to be a smart PR move.