The Met’s Ad Campaign

September 29, 2008 § 1 Comment

I’m sure most of you have seen the ads for the Met’s new season, but did you know that it is only the second time in the history of the company that they have run such a large scale media campaign and that the other one was trying to lure people back after a labor lockout? I didn’t! There is also a little reference to an issue we’ve heard a lot about in class: marketing classical arts to young people. It’s always an issue!There are some nice facts in here, though not tons of opinion. I would love to here what you all have thought about the marketing campaign and where you’ve seen it.

http://www.nytimes.com/2006/08/29/business/media/29adco.html?_r=1&oref=slogin

The only part of the campaign I’ve seen is the Renee Fleming picture with the one eye. She’s pretty in the picture, but there is nothing that tells me how awesome opera is going to be – nothing about the opera at all, in fact, just Renee’s eyeball – if I’m the younger generation they’re advertising to. Have you seen others that make you more interested in the opera?

This guy loves the new campaign! It’s not the most interesting of blog posts, but he does say the Met’s new marketing is “rockin'”. It’s worth reading it to see that in print!

http://www.artsjournal.com/lifesapitch/2008/09/let-yourself-advertise.html

-Leslie

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§ One Response to The Met’s Ad Campaign

  • Anonymous says:

    Good quote from that article:“The young are not necessarily the hip, and the hip is not necessarily what will sell out a pharaonically large venue.”Pharaonically? That’s a word that screams young people 🙂

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