What’s in a Name? A whole lot of money, that’s what.
December 2, 2007 § Leave a comment
This is a very interesting article by NY Times writer Charles Isherwood in which he complains (rightly so) about the fact that the naming of theaters, buildings, etc. in America is getting out of hand. Most non-profits, it seems, will gladly sell the name of their theater or building to the hightest bidding donor. A little bit scary and a little bit startling. Read on…