The Serendipity Factor

November 28, 2007 § Leave a comment

This is an interesting article that is shockingly approriate to our class. It’s talking about the AdCouncil’s efforts to build their online presence. One thing I like about the article is the reference to the “serendipity factor” that a site like has. That is, you never know what you’ll find when you browse youtube, and you will probably end up learning something you did not know. For example, perhaps you were “youtubing” for kids on broadway and you came accross this video just to learn that a child is 1000 times more likely to have autism than be on broadway.
I also thought it was interesting how much more value comes from ad space donated on the internet, as opposed to newspapers. And, it has to be cheaper to donate.
And on one more note, mt favorite of these ad council ads is this one about cyberbullying. If you wouldn’t say it, don’t write it. Love it.

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