The Singing Spider

The producers of the musical, Spider-Man: Turn off the Dark don’t stop engaging actions to make profit in vain with one of the most expensive shows of the history of Broadway.

It is a secret for nobody – this play is a flop. According to the New York Times, it generates $1 million in expenses every week, because of its technical complexity, while tickets bring only 100 – 300 000 dollars. Debt-ridden, the play would need five additional years to mop them according to the calculations of the New York Times.

With 75 million dollars invested in the play, the producers do not hope to make any more profit but at least not to loose too much.

Then, rather than going into a tour, they decided to remain in New York, giving time for the play to reach its maturity.

Among others, new scenes will be added every year in the show to incite the public to return.

The producers also launched a radio campaign in 50 states with the opportunity of winning tickets. In exchange for their price, the happy winners will have to return to the radio to make a critique of the show – a way to put satisfied people in the front row.

Considered as one of the most expensive shows of the history of Broadway, confronted with a series of accidents on stage during the rehearsals, reviled by the critics even before the official launch ceaselessly delayed, Spider-Man: Turn off the Dark accumulated problems. And I’m not even talking about the trial between the producers and the former director of the musical.

Qualified “disappointing” by Hollywood Reporter, even songs written by Bono and The Edge hardly found grace with the critics.

Nevertheless, the future is not so dark for the super-hero; the rumors aroused by its setbacks attract spectators. Last week, which included the fruitful weekend of Thanksgiving, Spider Man achieved near 2.1million dollars in receipts, a record at the moment.

Sometimes bad publicity can turn out to be a good advertisement…

–Charles

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